Because otherwise this wouldn't surprise you. (Hat tip: www.reason.com)
Now, in all fairness, if you're a marketing type of guy/gal, you would want to test the hypothesis because . . . you wanna know how to make mo' money selling to your target audience.
Still, I loved the bit about men wanting parking close to the entrance. It's a hunt!! How close can I get to the gazelle/new computer!! Closer, closer, the motherboard is mine!! Get me outta here!!
But you could boil it down to women want a good shopping experience, as they define it. Men want the thing they came for. Now.
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